We’re here to help you avoid costly marketing mistakes that gym’s often make and uncover what marketing strategies gyms use to grow membership and bolster their bottom line. If you’re an independent gym owner you likely don’t have the time or resources to waste money on bad marketing strategies. With a limited marketing budget, your fitness studio needs to focus on marketing that will lead to measurable results and profitability.

At the crossroads of incentives and motivators is a well-crafted retention and loyalty program that offers multiple ways your fitness business customers can stay engaged with you over time and feel rewarded and appreciated for their efforts. This is known as a positive feedback loop. Here’s how to keep your members engaged and motivated with 6 fitness incentive ideas every gym should try.

Fitness business marketing is crucial to building a strong customer base and continuing to grow your studio. Our post discusses the pros and cons of each marketing strategy and gives direction on where to start based on your studio's needs. In the increasingly competitive fitness industry it can be challenging to stand out from the crowded marketplace and draw in new members. By focusing your fitness business’s marketing strategy in a few key areas you can make the most of your time and money and increase the chances of success. 

Fitness email campaign ideas can complement social media efforts and website promotions by hitting your customer base on multiple fronts. Email marketing can hep you find and nurture new studio members, increase member retention, and it's a cost effective marketing strategy. In this blog post we’ll outline a variety of fitness email campaign ideas to boost audience engagement and help you grow your gym or fitness studio. 

Group fitness classes are a great way to build community and even broaden the scope of your programming as an instructor. When you're laying out a class, it’s important to remember that there’s a lot of advance planning required to make the magic happen. If you want to give people an exceptional class, winging it really isn’t an option. 

Here’s 10 tactics to grow your fitness studio. The pandemic forced the entire fitness industry take a step back and it hit small fitness businesses the hardest. It’s time to promote your fitness business.

There’s a more efficient - and lucrative - way to grow your fitness business’s membership: by re-engaging and retaining existing customers. Let’s take a look at why retention is such a mission-critical stat for fitness businesses and explore ways you can win back gym members to improve the health of your studio.

This is the third post in our recent series focused on local SEO solutions and tools for fitness studio owners. We dive into how to create an online presence that drives new customers through your doors. 

Local SEO for fitness studios and businesses can be really overwhelming. We’ve put together a handy-dandy checklist of the key steps you can take to get in the local SEO game.

Outstanding customer service can be the single biggest factor in determining whether a new potential customer chooses your fitness business or the one down the street. With the explosion of new boutique workout options, it’s more important than ever to ensure that your customers – new and returning – are treated to a consistent, positive, high-quality and high-touch experience every time they engage with your business. 

How can you boost fitness class attendance? Attract more students to the group classes at your gym or fitness studio so that you can build on the energy and momentum that increased class attendance creates.

Sales and attendance at fitness studios can go down in the summer. Here's how to increase gym member retention and boost group fitness classes in the summer.

As fitness studios rebuild, you can attract new customers who are unattached to gym memberships. The key is to eliminate the intimidation factor.

Fitness challenges are a great way to engage your community when group fitness class attendance is low. Here's how to run a great fitness challenge!

No matter how perfect your facility, marketing, and business practices are, group fitness success is linked to instructors that resonate with students. Generate a loyal following for your group fitness classes, whether your specialty is dance, yoga, Zumba, martial arts with learnable skills.

Local partnerships can be a fruitful source of exposure as you grow your fitness business. Generate good will and reach out to other small business owners in your local community!

You have a big opportunity to score new customers for your fitness classes if you plan ahead and reach out with smart marketing and intro offers in 2021.

You can set your fitness business apart on social media! Create and share high-value posts that show off your yoga studio, fitness business or dance classes.

Email is critical for growing and nurturing your fitness business. Punchpass' integration with Mailchimp makes it easy to market your gym, dance or yoga studio.

Your small fitness businesses can survive and come out on the other side of current circumstances stronger and more vital. The key is to try new ideas.

Want to make a huge difference in customer satisfaction and ensure that your regulars get the VIP treatment they deserve? Here are some tools that will help.

Have you been thinking about filming some on-demand video content for your fitness business? These tips will help you create videos your customers will love.

During the COVID crisis, many fitness studio owners are using creative ways to build class attendance and pass sales. Use these tips to engage & recapture members.

Reopening your fitness studio after coronavirus is tricky. These 5 customer service tips will be key to reopening your gym, yoga, or dance studio with empathy.

Learn how to dramatically boost new student visits to your fitness or yoga studio with a client referral program.

The experts give you the top 5 tips for creating an extraordinary customer experience (that will keep them coming back to your yoga, fitness or dance studio!)