In this post, we’ll review the elements of a solid fitness studio business plan, give you some examples and links to gym business plan templates.

Your local fitness business has a huge advantage when it comes to online search. We cover: Why local SEO (Search Engine Optimization) is important for fitness studios. The basics of local SEO. How to get your fitness studio on the first page of search results. How to connect with thousands of potential new customers.

Fitness studios that diversify revenue streams are better positioned to increase their long term profitability. Having multiple sources of income for your fitness studio protects your business from industry volatility and unpredictable market changes like the recent pandemic. Let’s start with a look at the different types of revenue streams used by businesses in various industries.

‍Compared to other marketing choices, email marketing gives fitness businesses the unique opportunity to laser-target audiences with highly customized content, closely and accurately track user engagement, offer live content and get valuable feedback from customers through surveys, and, best of all, there are a plethora of free email marketing services available to small businesses. 

So how do you tell your customer you’re increasing your rates in a way that builds your business and helps you attract and retain customers? Price increases help offset expenses, provide revenue for investing in training and hiring quality staff and communicate value and growth to your customers. 

If you’re dreaming big and are ready to jump into gym ownership, the #1 question you’re probably asking is: How much does it cost to open a fitness studio? Between now and 2028, the fitness industry is expected to grow 171.75% to $434.74 billion. There’s obvious opportunity here, especially for boutique fitness studios where profit margins can be three to four times those of traditional big-box concepts. ‍

According to SBA, about twenty percent of business startups fail in the first year. Even more staggering, about half succumb to business failure within five years. How can you ensure that your studio or gym can stand the test of time? Avoid these costly mistakes that seasoned gym owners have made and you’ll not only survive, but potentially thrive in today’s competitive fitness industry. 

There is no doubt that Mindbody is an innovator in the fitness business management space. But how much does Mindbody software cost? What features do you get for the price? And is Mindbody software worth it for your business? In this article we’ll explore these questions and more as we review Mindbody’s latest software packages for fitness studios. 

Key performance indicators for fitness studios are where those who will succeed long-term and those who won’t are decided. Tracking the right fitness studio metrics is critical to your ability to grow your fitness business. Why? When you don’t know how your fitness studio is performing, you can’t focus time, attention and resources on the places in your business that could have the biggest upside impact. And ignoring KPIs puts you at risk of problem areas going unresolved, leaving you scratching your head wondering why you’re not hitting your membership and revenue goals. 

Here are some ways to go smart when planning outdoor bootcamp classes, along with the latest in outdoor fitness class ideas to inspire you to head outside! As temperatures rise and days lengthen your fitness clients may start to head outdoors to boost their mood and fitness routines. Why not take advantage of the Spring and Summer in-studio exodus and meet your customers where they want to be with fresh, fun outdoor fitness classes. 

Managing late payments as a fitness business owner can be a royal pain. Why? Fitness studio customers tend to be delinquent in an inconsistent manner. In this week's post, we cover how to significantly reduce or eliminate late payments for your fitness business.

Automating key functions of your fitness business can be a game changer, helping you to grow your gym membership and bolster your bottom line over time. Why? Consistent and frequent communication is one of the keys to building a thriving fitness business. 

In this post we’ll talk about the most common pricing structures for fitness businesses and which ones are best for getting fitness customers to pay in advance and provide more reliable cash flow. The good news is, many of these payment set-ups also boost customer satisfaction by eliminating the chance of unpaid visits that lead to chasing down delinquent accounts, one of the least palatable parts if running a fitness business. 

Chasing down late payments and spending hours making phone calls to rectify delinquent accounts is not going to cut it. You’re not alone if you’re looking for a better way to boost your fitness studio’s revenue.

In our immensely popular post, “Pricing Your Group Fitness Classes,” we broke down in detail how smart fitness business owners factor in everything from local real estate costs and market competitiveness to instructor pay and average class size to determine their per class and package pricing. With the overwhelming response to that post, we decided to bring you more of the latest pricing intel... based on fitness class type💪

As a yoga instructor, you’ve got to be at the top of your game to attract a loyal following and turn your practice into a thriving business. That’s a given. Lucky for us, many successful yoga teachers are sharing their knowledge online using their websites, blogs, YouTube channels, podcasts, and Facebook groups.AND you’re in the right place to get the best advice from the very finest yoga instructors! We’ve gathered the top tips and tools for yoga teachers from across the web to share with you. 

Online classes as a complement, not a competition, will retain a lasting role in the fitness industry. We discuss ways fitness businesses are expected to evolve their online options this year.

How to choose a Mindbody alternative? A host of Mindbody competitors have emerged and some have bested Mindbody’s user experience AND cost a lot less.

Your fitness studio's lifestyle program can give new and existing customers the support they need to get back into a fitness routine... and grow your revenue too.

With some advanced planning and smart use of your fitness business software, you can set yourself up for stress-free time away to relax and recharge.

The best fitness business software helps you show your online class schedule, sell class passes and memberships, and allow class and event registration at your gym.

What's your fitness studio's policy for in-person classes & COVID-19? Here's how to address the need for masks, vaccinations and social distancing in 2021.

Ready to return to group fitness classes and training programs? Freshen up your fitness class schedule with new ideas from 2021's fitness industry trends.

As many fitness studios and group fitness instructors emerge from the pandemic, here are some the biggest trends among fitness business owners in 2021.

It's no surprise that personal training is in demand as folks look for ways to get back in shape. Here's how to get started offering private training sessions.

Here's how to use social media hashtags on Instagram, Facebook and YouTube to grow your fitness business.

You can grow your fitness business on Facebook. Tag and mention regulars in your posts and invite students from group classes to like and follow your page.

Your fitness business can grab attention on Instagram and inspire customers to take your group classes and personal training sessions – in-person or online.

Get organized and focused so that you can efficiently manage your fitness business’s social media marketing, without letting it take up all your time.

Learn how to set up and optimize the Facebook and Instagram accounts for your fitness studio, including how, what and when to post.

Fitness business owners told us their proven business success strategies during COVID. Here are the 10 best strategies for you to weather the COVID crisis.

Fitness business owners share their plans for reopening. Health and safety needs for gyms, fitness clubs and yoga studios are universal across the world.

Indoor group fitness classes are risky during COVID. Private and small group training sessions may become the new normal for gyms, yoga and dance studios.

Whether you're a fitness studio or independent yoga instructor, you can offer fitness classes online.Your reach is far, and now is the perfect time to get started.

You want to reopen! But inside a gym or yoga studio where people are sweating and sharing equipment, are your customers safe from the Coronavirus (Covid-19)?

If you own a fitness or yoga studio, it’s tough right now. You're not alone! Online classes may help, but you need to keep going until your gym reopens.

Fitness studios changed to virtual classes overnight. Learn how business owners in the fitness and wellness industry are looking after their communities.

Respond to Coronavirus - COVID-19 at your fitness or yoga studio by offering classes online with Zoom and upping virtual communication with your customers.

Learn how to broadcast classes online from your fitness or yoga studio. You can start offering online classes right now while using Punchpass to manage your studio.

There’s a strategy to buying and pricing your retail items. Here are some helpful tips for getting started and growing your sales. 

Buzz-worthy fitness and wellness businesses don’t happen by accident. Here’s how to create magic that sets you apart.

Workshops are a fantastic way to grow your fitness or yoga business. Here's how to set up all the elements you need to run popular, profitable events.

Here’s how to identify, attract and retain fitness and yoga instructors who will grow your fitness business and have your students coming back for more!‍

Experts share the latest trends in the fitness industry and how yoga and fitness business owners can capitalize on the evolution of working out.

To grow your gym or yoga studio, critical numbers can make or break your fitness business. These stats will give you happy customers and grow your business.

Opening a yoga studio? We can help! We'll give you the top 6 things you should consider as you get ready for clients.

Here are 10 awesome tips to help you keep your students informed so you can enjoy a well-earned holiday vacation break.

Want to create a holiday marketing plan for your yoga, dance, martial arts, or fitness business? We can help you boost sales and attendance over that time.

When you're not selling gift cards to your classes this holiday season, you should consider buying gifts from small businesses in your local community.

Learn social media marketing for small fitness business owners! We’re focusing on two of our favorite social media sites: Facebook and Instagram.

Wondering how to start your own yoga studio and make it successful? Follow our best business advice so you can plan for a successful launch.

Are you opening a yoga studio? Here's how to find the best yoga class scheduling software as part of your yoga studio business plan.

Punchpass is a low priced alternative to MindBody Online. Easier to use, faster to get started, and your customers will love it. Join other studio owners who have already switched.

Did you know that you can allow your customers to sign up for classes directly from your business’s Facebook page? Create a Call-to-Action button on your page.