Here's a simple and effective formula for you to deliver a knockout set of online offerings that delivers the warm support your community craves
Punchpass Webinar Introduction
Hello, everyone. My name is Victoria. I'm a customer support specialist with Punchpass. Thank you all for joining us. It's about that time, so we're going to get started with our webinar. Thank you all for joining. Today our topic is how to optimize your social media-- specifically for the fitness industry; and a lot of different things that we see Punchpass users do that we think would be really beneficial for you to look at and consider; some creative ideas that we've worked on and that some of our users have worked on; and really to get you started or help you make the best of what you're working on today.
One of the really important things that we're seeing right now is that there's a really big increase in online activity. A lot of people might still be at home. They might not be able to do a lot of the things that they would normally be doing. So there's a little bit more time for screen time.What that means is there's a little bit more time for engagement with people who might potentially be interested in taking classes with you. This is a really great time to take advantage of some extra time that you might have and extra time that some of your potential customers might have, and really start ramping up your engagement on social media because we're seeing an increase in engagement on social media. We're seeing an increase in people's screen time. I'm sure you're probably seeing that. I certainly don't love seeing the screen time report every time, every week from my phone. But this is an opportunity, and it's something that I think everyone can take advantage of. That's a really open platform for you to promote your business and meet customers and work with different people who might be interested in engaging with you. So that's really what we're going to get into today.
Social Media and Your Opportunities
In terms of social media and your opportunities here, it's a really deep topic. There's a lot of different things we could engage with and get into. But there's a lot of different ways that you can explore this topic today. We're going to be focusing mostly on Facebook and Instagram as platforms because they're really important in our industry. They're very popular, and there's a lot of different tools available to you there that you can use to get more engaged and to post more content to get creative. And so that's really what we're going to be covering today. We're going to talk a little bit at the end about other opportunities to learn more and maybe go into a deeper dive. But that's what we're going to be getting into today.
Setting Up a Facebook Business Account
To get started, we're going to be looking at setting up a Facebook business account. One of the big things about social media and using it for your business platform is to make sure that you have a separate account for your personal activity and for your business. So setting up a Facebook page for your business is going to be important and one of the first things and sort of your first introduction. So when people come to your Facebook page, maybe having not interacted with you before, it's going to be how your profile and cover photos give people a first impression. On Facebook, there are two different photos here. We have our profile picture, which is the circle picture you'll see with our Punchpass P logo. Then there's the rectangular cover photo, and the important things to remember here are to make sure that these are crisp and clear logos and pictures that come across as professional, but then also get across really what your brand is and who you are as a business. So something welcoming, friendly, again branded is what you're going to be looking for to add there and make sure that that looks nice. One of the cool things about the cover photo is a lot of people make that a static thing, something that represents their business. But you could also make it something that you change regularly. So if you do an intro offer, if you're doing some sort of special event, that might be a place to really highlight it and really focus on that. When people come to your page, they see something engaging and something that they could want to get involved with right away.
And then the next thing about your Facebook business page is to add a call to action. So within Facebook, you have an option to add a button right at the top of your page, right next your business name next to your logo. It's an option to add something. A book now button, a contact us button, a learn more button, and we have a how to on that in our support center, and we'll be sharing out the link to how to set this up. But this is a great opportunity to link to your website if you have one. If you don't like it, you'll see it here with Salt Yoga. They're linking directly to their Punchpass schedule. So taking out some of the guesswork as to where something is -- just saying book now, they click here, and they get taken right to your schedule. So that's a really great option to set up right from the top of your Facebook page to have that really clear and obvious. And again our goal is to get people to interact with us and hopefully make the move to sign up for a class. So having that right up at the top, highlighted by Facebook, is a great way to do that.
Another really important part of your Facebook business page is the about us section. This is where you're going to be able to set up your information. Where are you located? Some about basic information. What do you offer? Who are you as a business, your website, your phone number, your contact information. Your Instagram handle might be a place to also add that here if you want to promote that, but filling out this information so people know that you're really a business, where you're located, information that they might need to know if they just wanted to take a glance. See what you're all about. If you're a virtual business you might obviously not want to have a location because you're doing things online. But that might be something to highlight in your information, and talk about the fact that you can book online virtual classes from anywhere. So that section is a great way to get across the most important basic information about your business you want to add there. And so those are some clear things that you definitely want to have on your Facebook account that will make sure that people know who you are, get the right information about your business and make sure that that's up to date and accurate. It's so important. That's really the basics of setting up that account, things that you're going to want to have on that page and ways to make that feel appropriate for your business and meet what you're offering and who you are is a business.
Setting Up an Instagram Business Account
On instagram, it's going to be a little different, and we're going to talk a bit about the differences in terms of content. When you're posting, there are differences, but in terms of setting it up, there are some similarities. One thing is that the profile picture is similar to what they have set up on Facebook. It's a circle, so make sure that your logo looks nice and clean in the circle. Even if it's a square, make sure the margins are good so that you can get that nicely in that circle. Again because this is your business account, we don't really recommend having your personal picture here in this. In this location, your Instagram account is going to have a lot of pictures of you and your instructors and potentially your customers. So there will be faces and friendly faces, but the big difference between the business account is that it is representing you and your business. So we really recommend adding your logo there instead of a picture that you would save for your personal account.
One of the big things about the differences between Instagram and Facebook is that there's a lot fewer options for links. When you're adding your information to your Instagram account, there's a lot less space for text as well. It's really a visual platform, so we have to make the most of the space that we get. When it comes to your bio, this is a great place to just add a quick overview of who you are and what you offer.
This is an amazing place for you to add a hashtag. So if you are a business and you have a hashtag specific to your business, for instance, here at Punchpass, we use the hashtag #peopleofpunchpass. So people who use us can use that hashtag and promote the kind of community they're part of. We'll get into the nature of hashtags in a moment. But that's something that we really think is a great place to put it right in your bio.
Another thing is that your bio gives you the option to add a link, and that is one link. You can add one link here. One of the things that we use at Punchpass, and that we've seen a lot of our users take advantage of, is a free service called LinkTree. What LinkTree does is it gives you the option to create a link for your business. Once people click on that link, it takes them to a page where they can click on a lot of links. So you set up the offerings that you might want to have in your LinkTree, and this gives you a lot of different opportunities. So I'm actually going to exit out of the presentation to show you what you can see in LinkTree. One of the things I wanted to highlight is that we're going to highlight some of our users.
One of our Punchpass users is Wellness with Andrea, and they have a really beautiful LinkTree. You can tell they have their logo, and then the colors are really nicely set up with that. So again, it's super branded, and that looks really nice.
I wanted to show you some of the cool things that you can do with LinkTree and working with Punchpass. One of the things we definitely would recommend if you're doing any sort of special offer, especially for new customers (that's really what we're trying to do here is get people interested in taking a class with you and becoming your regular customers) is add a link to a promotion that you're running. And one of the great things with Punchpass if you're using our discount code feature, you can actually link to a "purchase a pass" page, but to one that's already had a discount code applied. So from your purchase page, you can add your discount, click, apply, and then use that link and share that out to customers. So having that in your LinkTree to give people the option to purchase a free trial is a great way to get people right away, using your system and right away getting involved and promoting that up, but the top is a really great way to do that. Of course you could link out right to your Punchpass schedule of classes.
Another thing that you could do is if you are looking to highlight a specific class, a specific event, you could filter for that particular type of class or location. Maybe if you're supporting multiple locations and you want to highlight those, you can take that link. And as you can see here, I have an option here for salsa classes, and that takes us right to a filtered view of our schedule. So really with the combination of using Linktree, your Punchpass links, and maybe other links if you have other sites or other landing pages that you want to direct people, it's a great way to take the opportunity that Instagram presents with your one major link and giving it an opportunity for you to add a lot of links and a lot of different things that you can feature really easily right from your Instagram bio. So that's something that we use at Punchpass. We've seen a lot of our users take advantage of that free service, so we think that might be something you'd be interested in.
Let's talk about Hashtags. A hashtag is something that you can use, you can create, or you can use existing ones in order to get access to people and content that you might not ordinarily be able to have access to. So if you are highlighting your business, like a Punchpass, we use hashtag #peopleofpunchpass, if any of our users post something and use that hashtag we can search for our hashtag and we can see the hashtag activity, and other people can follow it so you can go ahead and follow hashtag #peopleofpunchpass. As you're doing your scroll through your Instagram feed, you'll see other posts by people who use that hashtag. So maybe you don't follow them. Maybe you don't have a direct connection to them, but because they posted with that hashtag, it's a way for you to access that content. So that's something that would help you potentially engage with your existing customers or engage with potential customers. And it's also another way that you could interact with other people by using other popular hashtags.
A lot of different brands and businesses use them -- some pretty popular ones, like Lululemon does #thesweatlife hashtag. So people who are using their workout tools or their outfits may post and use that. And that's how they can see content and follow content with that. So if you want to follow certain fitness hashtags, that's a way to see other content. And if you use those hashtags on your account, then people will be able to see that content if they're following those tags. So it's a way to get out there. It's a way to get involved. It's a way for you to build your own content. And so it's something that we think is important to take a look at and consider creating for yourself and also following some popular fitness ones.
Next we're going to get into content. When it comes to your content and social media, Facebook and Instagram have some pretty big differences, but a couple similarities. So you might see that some of your content that you post in one place might also work in the other. (That's great). But you might want to also take advantage of the things that those platforms do really well that are specific to them. When it comes to Facebook content, what we'll see a lot is there's more options to add links or longer text posts. So again, highlighting our user, Wellness with Andrea, to add a post with a the Punchpass link with a little bit more text than maybe you would see in an Instagram post. You could do that. You could add links to other sites, blogged posts, different things that you might want to highlight -- post on your page to get more interest, more involvement. And that's something that you can do a lot more on Facebook than you can do on Instagram.
So that's an opportunity that links to anything you're working on or things that you're doing or letting people know what's going on with you also highlighting any events or again linking to your Punchpass page. One of the cool things that we have set up in Punchpass is that you can go into your site and upload a custom image for any of your Punchpass links that you're sharing on Facebook. So from your public Web pages area of your settings, you can go in and upload an image that every time you post a link that's one of your Punchpass links, it's going to include that image automatically on Facebook. (So that's cool). You can change that at any time. I know some people do that -- do different images every month or they keep it the same and keep it consistent. So when you're clicking on this you're going to be part of their schedule on DSO. That's something that you can do within your Punchpass account that works really nicely with Facebook.
One of the other things to highlight if you're not going to be using the call to action button, the book now button, you can also make a post on your page, posting your past schedule or some information about you. Maybe you want to get a little bit more adept than what you posted on your regular page. You want to make up a post about you. You want to highlight something, you can always create a post, and then pin it to the top of the page. So right when they go to your Facebook page, that's the first post that they'll see no matter what time you posted it or what date you posted it. If that's going to be the easier way for you to post to your Punchpass schedule, and that's how you want to display it, that's a great way that you can do that. Using that custom Punchpass schedule image that you've uploaded, then you post your link, that's something that you can pin right to the top and make it super easy for people.
Another thing we think is a really great way to engage on Facebook is doing a regular or consistent post. So something that might be really popular would be daily move or daily workout. Or maybe that's going to be weekly, depending on your ability to post regularly. Obviously, it depends on your timing and your availability. But this is a great way to demonstrate your expertise. Give people an image of you or instructors -- demonstrate some of your offerings without giving everything away. It's just a quick photo. It's a quick explanation of something you could do, and it's a way to get people engaged and involved before they've signed up with you. So that's something that we think could be a really great opportunity to post to Facebook. It also could be something that you also do on Instagram. But that's something that we think is a great way to engage with people before they've even signed up for a class.
Another thing that we're going to highlight is posting about your intro offer. Content that you might want to be posting about regularly is if you're going to be offering anything special for new customers. That's something that you want to post and maybe switch up every once in a while so it's not the same post every time. You might be offering a re-intro class. You might be offering free trial week. Whatever you're looking to do, maybe you're doing a special for the holidays, that might be something that would be a great way to post on Facebook. Maybe pin that to the top if it's a promotion that's happening for a certain amount of time. But that's definitely something that would be great content to add to your Facebook page. Another option is to also offer a free video recording and post that to your Facebook page. So if you're using Punchpass and our content library, you're able to upload a video to the public. You might want to upload a free trial class that people could attend. And what's great about that is that on Facebook, you could include a link directly to that video recording in your content library so it's promoted on Facebook. It's giving them a chance to take a class with you, even though they could take it at any time, so it wouldn't have to be restricted. They could take it any time of day because it's a recorded class, and then it also directs them to your schedule page. Not only could they take that recorded class, they might poke around and check out your pricing; check out your schedule; maybe consider taking more classes with you because of that introduction. So that would be another thing that if you're offering something like that, especially if you offer other recorded classes, that would be a great way to highlight that and share that on Facebook. We're looking at different features like that.
Now I wanted to show off. We're highlighting a couple of our Punchpass users, and I really love how Girl Fight Fitness took something that's normally really, sometimes very static, like a photo, and they actually set it up to be a video. So we're going to take a look. I want to show you what they've done to their Facebook page. This is so you can tell right away by a video like that for that to be their introduction to that page -- that's going to be a good vibe or a really good understanding of what they do at Girl Fight Fitness. You get a feel for what they do. A video like that is really an exciting way to just get started when someone comes to your Facebook page. So if you do have a video or you have videos promoting your business or showing something off again, anything special, anything new, anything exciting, it's just a great way to highlight who you are and show that off in a way that's not always used on Facebook. So we really like that option. It's a pretty cool way to do Facebook a little differently.
Another thing that Girl Fight Fitness offers through their Facebook is a private group. A private group on Facebook is something that you can set up, and you can share the link, and invite people you have to do what you can approve, who want to join. So that could be a specific group for people taking a specific class or in this case, they're doing it for their Thanksgiving fitness challenge. And this is a really great way to focus your engagement.
So a lot of people are moving virtual, and they're doing a lot more online things. They might be feeling that the sort of camaraderie community feeling maybe isn't as strong in that situation. So one way to improve that is to offer something like a group where people can post ideas or sweaty selfies after taking a class, a fun video of them doing a workout move, chatting about what their goals are. So that's the way that you can get really engaged in a very focused way on Facebook. And it's not quite the same as your own page, but it's something that would be a little bit more involved with the community and engaging. And so this is something that would require a lot more management and involvement on your part, because you want to make sure that you respond when people post and that you're moderating that group. But if that's something that you have a bit more time to manage right now and you'd be interested in building up some engagement, creating that community feeling, I think it's a really awesome opportunity.
Next we're going to talk about some Instagram content and some things you could do with Instagram that's a little different from Facebook. The biggest thing about Instagram that's a little bit different is really focused on pictures and videos. That's really what you're looking to add to your Instagram account. And so when you're on your Instagram account for your business, you add you to your account in a couple different ways. There's a couple of different types of posts that you can do. The first one is a regular post to your Instagram grid to your account. It's supposed to stay there, and it's going to be a bit more static than some of the other options, and that can be photo or video; you can add multiple pictures, but that's going to be something that really is going to be representing your business. That's going to be something where you might want to post a video of an instructor doing an awesome move. And that would be something that you might want to post right to your page.
Sometimes we have seen a lot of our users post very funny memes or silly posts to get people excited or engaged and interested in taking a class. So if that's something funny, that's a picture of you working out with your dog. If that's walking through your studio set up to show that off, there's a lot of different things you can post there, but a post is going to be right on your page. And that's going to be a little bit different than a story. So we're going to walk through stories in a little bit, but the option to add sort of an off the cuff picture or video, or just some text that you want to add to let people know about something--a screenshot of your schedule for the day. A story is something that's going to be more temporary. So it's going to last for 24 hours, and that's something that people can swipe through if they're looking through. What are people up to today? Where do they post their stories? That's something where you could post a daily thing or when you have the time to post something like that. And that might be an example of where you'd add that, like the move of the day or workout of the day or something that you want to highlight there.
When it comes to highlights, you also have the option to take your stories and save them right to your page. So that's something that again we're going to show you an example of in a moment. But that way you can take those things that were temporary, like your move of the day from Wednesday. And you could say I'm going to make a highlight of all of our moves from the day. Instead of them disappearing forever, you can have them right on your page as the highlight for people to review later on. And now most of the content that you post Instagram is going to be short, like it's going to be a picture. It's going to be a really quick video; under a minute is usually what you're looking for when you're posting to your page or posting, especially to your stories. Those you're going to be really quick, like 15 second videos. But you do have the option of Instagram out of their Instagram TV videos, which are any videos that are longer than a minute. So people will get a preview while they're scrolling through your account or seeing you on their home screen, but then they could click in and watch the full thing. So you have a lot of different options here in terms of what you're going to be adding to your Instagram account. But we think there's a lot of opportunities there now when it comes to your posts. This is a great time to use your hashtag. A lot of our users have what they call a hashtag bank, so you have your growing list of hashtags you want to use and maybe post along with all of your posts to your Instagram account. These are really fun ones, like hashtags that you can look at and scroll through. Also, you want to make sure that you're tagging with your posts because anyone who follows a hashtag #moveyourbody as they scroll through and will see that come up. They might see your post come up and maybe they wouldn't have engaged with you before or because there isn't a direct connector between you and them. But especially a lot more people are using virtual classes and can teach anyone anywhere. These hashtags make it possible for people around the world to maybe take a class with you. So definitely start taking a look if you don't have this right now. These are some great ones to get started with a course. You can take a look at other fitness hashtags and see what other people that you follow post. And that's a great way to start building that not just for your post, but also ones that you can follow and get inspiration from. When it comes to story, one thing that you'll notice when you add a story or when someone has a story on their account is that Instagram highlights their logo with a little ring in the Instagram colors. And that's how you know that there's a story there. That's something that you'll see if you're using Instagram that will come up.
Highlighting Salt Yoga again, they did a nice little quick today snapshot of what the schedule looks like. That's a great way to highlight what's going on with you today again. The move of the day might be a great thing to highlight if you've got anything going on. I think that's a really great way to just say off the cuff., here's what we're doing today; here's a funny video of an instructor doing something silly. It's a great place to put it in your stories. Then the nice thing about stories is that they don't have to go away.
You can do what Wellness with Andrea does once they create a story. They can add them as a highlight. So for instance, here are the highlights of the daily movement so you can click on that and you go through the videos of the daily moves so they're not gone forever. So that way you can have that content still on your page. It's something that people can still interact with, and that's a nice thing that means that the stories don't have to go away. Of course, if you don't want to keep a story around, it will be done in 24 hours.
When it comes to interaction on Facebook and interaction on Instagram there's a couple of different questions people have. How do I figure out who to follow one of my liking things? What should I comment on? What are tags and how is that different from a hashtag? There's some good things to think about, but the biggest thing to consider is that with social media, engagement is going to promote more engagement. So if you follow someone, most likely they'll end up following you back. And that's going to be one of the biggest ways to grow your Web; grow your network; grow your community on social media, to like other pages, follow other people, and that's going to be the biggest thing to help you and grow your bases; to follow people you know, that you like. And commenting and liking and engaging with different people is going to be really important because that means they'll more likely follow and like and comment on something that you do. So definitely don't be afraid to get involved and just walk through and like a lot of things or follow a lot of people. That's a great way to get started, and just give it a go and give it a try.
I think the biggest thing is to not be too timid, especially where social media is concerned. It's really a good time to really embrace putting yourself out there and really approving of people putting themselves out there too because if someone posts something and you like it, they're going to feel good, and they might want to check out what you have to offer. So that's something that's certainly important and special, and something to consider when you're thinking about how to get involved in, how to engage on these different platforms.
When it comes to who to follow, I think one of the easiest ones to consider are your existing customers. Your existing customers are people that you engage with already. Certainly it's something that we would recommend talking about and your classes, mentioning it again. You could mention that you have a hashtag and say, hey, tag us if you're posting a workout. Tag us if you're posting anything to do with us or your fitness journey or your nutritional journey. That's something that people might want to consider, especially if you put that out there. Include your Instagram handle or your Facebook page on all of your communication with customers. That's one thing you could direct them to follow you, but certainly you could be proactive about this. One of the other things that's really cool is if you're already following your customers, you can also see who they follow and who's following them. So this is another way to build out your network to say, okay, so these were people who are already engaged with me and are involved with my business.
Let's take a look at who they're following and who they're engaging with because those might be similar people. Or those might be people who would be just interested in what I have to offer. So that's another way to branch out and start connecting with people that you are 11 degrees away from her, two degrees away from, so that you can build out who's going to have heard of your name; have seen your logo; have watched a story and checked out something that you've done, and that's just going to improve engagement. It's going to get more people interested again. More importantly, it's going to hopefully get them along the lines of taking that first class with you. When it comes to knowing when to like or comment, we think you could be brave about this and post and like and comment and interact with people that you're interested in, or that you think are posting something cool. Definitely take into account your business’s core values, so you want to be friendly, welcoming whatever things you like to use to describe your business. When you see posts like that, that's when you want to like. That's when you want to comment. If you're a very animal friendly instructor, then when people post a picture of their pets, that's absolutely when you want to start commenting and posting fun emojis. The cat emoji with heart eyes is a great one. I use that all the time. That's the kind of engagement we're talking about. It's a lot more casual when it comes to these Instagram likes and comments. It's definitely more of a friendly engagement, and so when you see something that's fun or funny or feels like it's got the right vibe, don't hesitate to like and feel free to comment.
One big feature of both Instagram and Facebook is that you have the opportunity to use tags and hashtags, so these are a little bit different, but they have some similarities. The hashtag right, using the number symbol or the pound sign, eyes what you're going to be doing. This collects content from multiple different users. So, like we said, hashtag #peopleofpunchpass. It's not any one person's post. It's everyone who posts with that specific tag. So it's getting a lot of content from different people. The tag or using the at symbol is when you want to tag a specific account. So if you wanted to tag us at Punchpass and let us know that you're posting about us, that would be the one to use. And so when you're making a post, generally what you're going to want to do is put your hashtags in your text and then use the tag feature to tag an account. If you want to let someone know that you're tagging them, this would be a situation where if you have permission to post pictures of your customers, you might want to talk to them about tagging. But that would be probably something that would be a great opportunity to tag your instructors, tag your customers if you have a video. If you have a picture that's relevant or that they're in, then that would be a really great way to notify them because the tagging feature is and that symbol is going to give them a notification that they've been mentioned or they've been tagged. The hashtags are something that people follow or look for. So that's going to be a little less of a strong notification that we're talking about you specifically. That's the tag feature; so that's the difference between the two and how you might want to use them.
We're going to get into a lot of more details about social media and a couple different ways from Punchpass. We have a lot of blog posts that are going to be coming your way, so we definitely recommend checking out https://punchpass.com/blog. That is our blog site, and you can see a lot of different posts there. We are going to be posting a lot of different content about social media in the next coming weeks. So keep an eye out for that because we're going to be getting on a lot more in depth, and that's going to be pretty cool. We think that's a really great resource for anyone who's interested or anyone who's in this industry. We're also going to be reaching out at the end of this webinar, and we're going to be asking you if there's any topics that you'd like us to cover or you'd like to see more information on. So we're definitely going to take questions at the end of this when this webinar is over, if you have anything you'd like to see more about. So whether that's about social media, whether that's about Punchpass in general, anything else about the industry, definitely type in a response there so we can make sure that we're getting you the content you're interested in. We are also currently building a social media downloadable guide. So that's going to be something we're going to be promoting in the next couple of weeks. We're going to be posting about that, so a little bit more in depth-- written text information about what you can do with social media and some things that we definitely recommend we think would be really great for you to consider. So keep an eye out for some of these things. They're coming your way soon and definitely let us know if you have any questions or if you have anything that you'd like to see us cover.
One note: I just really want you to get out there, and don't be afraid. Be brave. You can do this even if social media is like a second language and you've been doing it forever, or if it's like a foreign language and you've never even tried to speak it before, it's a new way. It's a new thing that you can get involved in. It doesn't take too much time. It's something that you'll get used to and you'll get comfortable with it as you keep going. So don't be afraid to post. Don't be afraid to make a mistake. Honestly, there's a lot of great fitness failures. Instagram's out there just posting some things not going perfectly. And those are very popular. So don't be afraid to lean in if something makes you laugh. If something's funny, if you enjoy something, then most likely people who would be interested in taking your classes, would also be interested in that. So don't be afraid. You could definitely handle this. And it's just a couple steps here. And they're posting here and there, getting involved, getting, maybe if you got a regular schedule you want to keep, too. That's awesome. We definitely would recommend it. But don't be afraid to start small and grow from there. You can handle this, and we're here to help.
Next we’ll be taking questions. In the chat box up at the top, I see we've had a couple questions already, but definitely reach out there if you have any additional questions. I did actually get a question before the webinar started, so I did want to answer that now.
Someone reached out to me and sent me an e-mail and wanted to know how we'd recommend they improve their posts because of their dance studio. Usually they'd be posting videos off people in classes and at their studio where they can take nice videos, nice pictures, and really highlight that. And now they're doing pretty much all of their classes via Zoom, and it's not really -- they're not really sure how to make content in that situation. And so what I would recommend is, there's a couple different things you can do. This is where you can definitely take advantage of the fact that you probably have a lot of technology available to you. If you're running a zoom class, you can always also have your computer setup with Zoom and have your phone in the corner so you have maybe a nicer quality video from your phone being taken of you or the instructor, and that could be something you could use for social media. You could also reach out to your customers who are, maybe they have a little bit more time on their hands right now. Maybe they're looking for a project or looking for something fun. I think a lot of people are looking for something fun to do right now. So maybe it's asking them to take a video after class or trying to take a video of them performing the dance, something that you're doing any fitness move that would be a great opportunity. Then the other thought I had is that you can lean into Zoom too -- if you're doing a Zoom class you could always take advantage of the fun grid and have people do different dances or poses and take a picture of that or a screenshot of that. People know what's going on right now, and people are pretty familiar with Zoom at this point. So it's definitely something that you can consider highlighting or leaning into because that's something that you're doing right now. But maybe a mix of both would be a good option.
Someone had a great question about the call to action button on Facebook and how to set that up. One thing I will show because we're live right now is in our support library. Let's quickly search for Facebook. We have an option or a nice way to ( here will probably be sharing this out with you) to highlight how to set up the book now button. So we have a little walk through here with pictures that will walk you through how to do that. But again, I think we're probably going to be sending out the link to this how to once we send out the link to the webinar, But that's a great resource from our library of how to explain such as, do you know how we integrate with Facebook? And so that's a nice walk through, and I think that's a great option there.
Take a look at my question on how do you set up LinkTree within Instagram? I'm not logged into Instagram right now, but when you're in your Instagram account, you have the option to go into your account and edit your profile. In your profile, you'll see there's an option for you to add a website. That's the only link on Instagram. It's like that website link. And so that's where we recommend adding your LinkTree so that people can see that and click on that from within your bio.
Someone reached out. Is this video going to be available? Absolutely. We are going to be sending the recording out. (No worries). If you've signed up to take this webinar and you weren't able to get on early or you got on late where you want to reference this again, we're going to be sending out an email with a link to this recording so you can access it at a later time.
We had a question about where you keep your hashtag bank. The biggest thing that I would say is that when you get started, you might want to just have that in a document, just as you start building it. But what's going to be great is that when you're on Instagram, once you post one thing with your hashtag bank, you'll be able to go back to it and see it in that post and then use it again. So in terms of your hashtag bank, that's something that as you're scrolling you can definitely check out the hashtags that you follow, Maybe add them to a list in a separate document, and then copy that and paste that into your post on Instagram. And then you can always copy and paste it again if you've posted it before in your account.
So someone reached out and just wanted to let us know that they're really comfortable with using Facebook, but Instagram is new for them, and absolutely, I'm really glad we could help out with that. There's going to be some people who are really comfortable with one or the other and maybe haven't checked out the other one yet, and so definitely there are a lot of similarities, but hopefully we've covered what's a little bit different between Facebook and Instagram. The biggest difference, I think, is that Facebook you want to make sure you get your text and your content out there. You could definitely do links and pictures, Of course. But a lot of that business information is really key to having that nice and professional on your Facebook page, and Instagram is going to be -- use that LinkTree to get people to reserve booking or take a trial class. Use your engagement and your funny photos, your funny videos and really make that a fun place for people to engage with you, especially for your customers. You might have a little bit of time so this is a great question.
Someone reached out and asked if we can post on Instagram from your phone because they've tried to post from the desk competence on an option. So one of the things that I think is really a big difference possibly for Facebook users and Instagram users is Facebook is definitely great to use on a computer. You can certainly use the phone app. They have a phone app for that, but in terms of Instagram if you want to make a post to Instagram you are going to be wanting to use your phone app. You can still access Instagram from your desktop, but in terms of making posts and adding to your stories, then you're definitely going to want to use it from your phone. It's really meant to be used on a smartphone.
This is a really hard question. If you only had time or only wanted to stay more up to date on one platform, would you choose Facebook or Instagram? This is a really, really tough question because, I, of course, want to say both. And I guess my thought would be if you're going to be posting a lot and you want to have that engagement, I would lean towards Instagram and, if you're trying to get active trying to reach out to people, I think Instagram has a lot more potential engagement in terms of people who scroll through it all the time, every day. Facebook, I think you want to keep up to date with your business information--that about me page, the contacts, the book now button, but those are something that you can set up. We think posting to both is awesome. And you can also do that which is kind of great from your Instagram account. That's the one you want to use. And you want to post there regularly. You can also connect to your Facebook page and post to both at the same time. So in that situation, you're not really optimizing your post for one platform or another. But if you really only have time and you're like, I really post a lot and I want to post to one that's going to work the best for me, I would pick Instagram, but you have the option to then cross post to Facebook, as well.
Someone reached out and said they're working a little bit more with seniors -- this is a good point. What you might find is there's going to be potentially an age difference in terms of people who are using one platform or another. So you might find that people who are a little bit older are using Facebook a lot more, and that's what they're using for their social media. But you might find the people of the millennial generation or Gen. Z is going to be a little bit more Instagram focused. So that also might be something to take into account is who are you targeting? Do you think more of your demographic and people who want to take your classes? They're going to be on one platform or the other, and that might be a deciding factor. But we think it's an opportunity to take a look at both of your sites, take a look at your Facebook page; take a look at your Instagram account; and just make sure that things are up to date. You're promoting the things you want to promote, and hopefully that will get engagement on both platforms.
All right, well, I thank you so much. I think we've gotten to a lot of questions today, and I hope we covered a lot of content that you were interested in. We're going to be asking you a question about other things you'd like to cover when we get off here. But I just want to thank everyone for taking the time and joining us today. We really appreciate you checking out our webinars and checking out the content that we have to offer. We hope you're enjoying this series and hope everyone stays safe and healthy, and we'll see you again soon.