Succeeding while Dealing with the Coronavirus Pandemic
Hello everyone. My name is Victoria, and I am a customer success specialist with Punchpass.  And this webinar is really about going over how to help your businesses succeed in a world where people are still dealing with the coronavirus, COVID-19 pandemic, and we've spoken to a lot of users.   We've heard back from a lot of people, who are, who have been using Punchpass for a long time and people who are new to Punchpass or making the switch, to talk about some of the things that they've been doing. And so we have a lot of recommendations, things to talk about.  We're going to be taking questions at the end. So if you can just reach out in the chat that would be great. And so hopefully we'll be able to answer a lot of your questions today and go over some ideas and some tips that we think people have been seeing some success with, and some ways to just really get yourself going and feeling a bit more confident, and really empowering your clients to feel comfortable attending any of your class offerings no matter how you're doing them. So let's go ahead and get started.So we're all dealing and I'm sure we have people on this webinar from all over the globe joining in. So everyone's going to be getting a lot of different information from their local government about what they're able to do. So you may have restrictions on how many people can come to your studio. You may not be able to have in-person classes at all yet.
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So everyone at Punchpass, we believe that you should definitely be adhering to what the rules  are in place wherever you're at, but we recognize that these rules change and fluctuate, and you're going to be making changes. We’ll be super flexible. And we also recognize that even if you're lucky enough to be in a place where the situation is, seems to be pretty much at the tail end or seems over for you, you're still going to have a lot of clients who are going to be public health minded.   They're going to be thinking about their health in a different way as a result of this situation. So there are a lot of things that you can do and put in place to help make sure that people feel really comfortable coming to a class because that's really going to be the biggest thing.  Maybe you're allowed to have everyone come back, but there may not be people feeling in the right place to really fill out your classes. So we talk a lot about ways to make people feel comfortable.  

Cleaning Policies
We're going to get into a lot of cleaning policies. But one of the best things that you can do is set up some policies about hand washing and hand sanitizer. If you can provide hand sanitizer stations if you're doing indoors or outdoors or classes, anything where you're meeting in person, just to really help out and make people feel comfortable and confident that cleanliness, that kind of standard, is a priority for you and your business if not a necessity for you and your business.  
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That's certainly something that we recommend, and we're seeing a lot of studios incorporate this into their studio setup planning policies. So this is something that you might not have had to discuss a lot previously to the situation when it’s certainly something that's become a priority now.  And what is your process? Do you have the right supplies?  The general recommendation is 70% alcohol or higher for disinfection wipes or disinfectant and also making sure that you have time to clean. I know a lot of people with limited classes or should say limited attendees for classes are feeling the need to have more classes because that's the way that they see the ability to be profitable during this time. But make sure you set up some time in between classes to do some cleaning and to make sure that your customers know what policies are if you have people wipe down their own station, their own mats, provide that kind of support especially if you do have props or again some of those other studio policies that might be: you must bring your own mat; you must bring your own water bottle; you must bring your own blocks. If you're using them, there's things that you just need to make sure that your customers are very aware of before coming to class because that will make them feel a lot more comfortable and believe that you're putting their health and safety first.

How to Limit Class times
A lot of people have been reaching out about how to limit class times in Punchpass. So within each class that you offer, you’re able to edit and adjust your reservation settings. So some settings are only available on certain plans. But if you have any of our plans, you have the ability to limit the number of attendees in your class type, and this is really great because if you have certain classes that are outdoors, those might have a higher number of people who can attend.  And then if you have some small indoor classes, you can adjust them differently.  And it also means, and we’ll highlight this later, if you're doing hybrid classes in studio and online you can leave that open for online attendees. So you don't have to limit the restriction but limiting the class size and making sure that your clients know what your rules are for how many can attend, and ideally, this will get them really on board with signing up for classes ahead of time and not thinking they can just drop in. So that's something that you can do in Punchpass; and certainly something to think about, the level of comfort not just the rules and restrictions in your place, but what people are going to feel comfortable with.  So if you're perfectly open and happy to have as many people in classes you like, you might want to think about still adding some kind of max restriction for what you think your clients would be comfortable with in the  room.
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Diverse Offerings
We're also going to talk a lot today about diverse offerings. So being able to really hit everyone's comfort level, it is a bit more work on the studio side and on the administrative side in terms of offering different types of classes for people.  But if you've been feeling a little bit of the pressure, if you've been feeling like people aren't showing up the way you were hoping they would, spreading out and doing different types of classes indoors with limited people; outdoor with maybe higher group of a little less restrictions there; online, either live online or recorded classes that people can have access to; it means you'll reach a lot more people because you'll hit pretty much everyone's comfort zone if they're really concerned, and if they're in a situation where they're high risk and don't want to leave the house.  Then maybe the online the pre-recorded option is a great choice for them. And so you don't have to miss out on profit and making money because you're only offering one type and something that's only going to work for people who are really comfortable with that one specific thing. So by offering more options, you're going to have a better chance of getting more people to join your community and be part of it.So that's definitely important, and definitely something we'd like to highlight focusing on one of the first things that you might be offering in studio classes. Whether you’ve been able to reopen or you're considering reopening or reopening somewhere in the future, it's something to think about, and it's definitely something to come up with some ideas and some plans as to how you can make that really comfortable, a really safe experience for your clients so they feel confident coming back.
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Digital Thermometer
You know some of these are recommendations. They're certainly not something that everyone's going to be able to do, but it’s something to consider and it's something that we've seen recommended in our industry. So if you have the ability to acquire a digital thermometer doing temperature checks for your instructors and for students coming in the building would be a great way to make people feel really comfortable and confident coming back in.  This isn’t something everyone's going to be able to do, but if it's possible for you to get a digital temperature thermometer to be able to check and make sure no one's coming in with a fever, it's going to be a great way to make people feel comfortable and also realize that you're putting their health and safety first.
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Entry Survey
Another thing you might want to consider working out with your instructors is to do an entry survey for the class. It doesn't have to be a long discussion about every place they've been in the past 24 hours. It can just be some questions that you want to make sure that they answer and hopefully answer honestly when they're coming to the class, asking about have you experienced any of these symptoms in the last two weeks: fever and chills, cough, sore throat, shortness of breath, loss of taste or smell. You can have a couple things to ask about; make sure that if they're not really checking in on themselves, you're checking in and you're kind of doing the group a service, those who are coming to the classes.  You can certainly consider asking if they have traveled, just things that you might want to say and confirm with them before they come into the class.  So that's something you could take again a minute with your customers, and really won't take too much time. You can just have it written up for the instructors to see or maybe it's just on your front door before people come in and say, if you experienced any of these symptoms in the past two weeks,  please come back at another time. Just something that you can do to make sure that you're clearly putting health and safety first, and so hopefully help ensure people are coming to class when they feel healthy.
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Contract Tracing
One thing that is really important in terms of keeping everyone safe and reducing the spread of the virus is contact tracing. So basically you're going to want to have some information about your clients when they're coming to an in-person class. The reason being is that if someone does get tested positive or they come down with the virus that you'll be able to contact anyone who attended a class with them.  That’s why attendance taken is super important to know who's there, who's in the studio, so that you can keep track of that.  And in Punchpass, we automatically require everyone to enter their name in there and their email address. But if you go to your online reservation settings, you'll also be able to make this cell phone number mandatory so that way in order to book, the customer has to enter their phone information. So that way you have a way to contact them if maybe emails are just not the best way to contact them; by phone might be preferable.  And that way you'd be able to track anything down in case someone who did come to class ends up letting you know that they did end up getting sick or testing positive.  So you can let people know they can self-quarantine and that would be something important for the Community to do.  And I know a lot of places are requiring that for their rules for allowing classes. But either way, make that really easy to require that before they sign up for class.
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And the biggest thing and the thing that we’ll repeat over and over again is just making sure you communicate with your clients, making sure your policy, your process for coming to class is stated on your website at the top of your public schedule within your email that you send out to your customers to confirm their reservation. That's something that we think that the more information you provide, the more comfortable your clients are going to be attending your classes, and especially attending your classes in person if that's how you're setting up, and able to support your clients and your business.

Pricing
Alright, so a lot of people reach out and we hear this all the time and everyone wants to know what do we are doing, what do you do about pricing? How do we adjust? How do we  price some new offerings that we never offered before? How do we know, are we doing anything different for in-person limited classes? And we've talked to a lot of Punchpass users about what they're doing and what they've decided to offer. So that's going to be super helpful for you. But of course, everyone's different, and your area is very different from,  in New York City is going to be really different from Montana. So everyone's going to be doing things a little bit differently, but it's good to kind of get a feel for it and see what other people are offering at this time. So in terms of what we're hearing from studios, mostly what we're hearing is for in-person classes and online classes, they're not really doing  a major shift in pricing. So if you're offering live Zoom classes or your offering in-person limited classes, most people aren't changing the price significantly. So that is something that you'll see occasionally or you'll see something where the pricing is really different, but what we're seeing is most people try to keep their pricing, especially for in-person classes, at  pre- COVID numbers because it's important they're taking up a spot that's  limited in your studio. And so that's something that we think we would encourage you to make sure that you know what you're offering. You know what your value is and to price accordingly.  So that might be something where new offerings are going to be priced a little differently though.

One of the responses we heard a lot and from one of the people who reached out to us was Dan from Elevated Fitness.  And his response was they haven't changed a lot of their regular pricing; online, in- person, that's been pretty much consistent. But what they've done is they've been offering new things. So instead of really adjusting pricing to kind of be like, okay, well online pricing, what should that be?  Should we change it? Should we change anything? It's what else are we offering and how else can we make money in that situation?  So offering, maybe you have only online that's a separate membership. And that's a certain price for that. And in-person is a certain membership price, and both is a different membership price. So you might have new combinations to offer.  And so you can think about maybe building off what you already have and maybe adding or subtracting based on the level of access they have.  So that's something that we're seeing a lot of people do and consider as they offer a little bit more diverse group of classes, not just in-person, not just online, sometimes a mix. So that's where really it's coming up with probably new pricing as opposed to changing what you're already offering.

Expiration Dates of Passes
One thing we are talking about a lot with people who are limiting in- person classes is expiration dates for passes. So if normally you have a pretty strict rule about when you purchase a pass, you must use it by, after this much time, that might be something you want to extend, especially if you're limiting the number of in-person classes, and the chances of them getting to really take advantage of that pass before it expires might be limited.  So that's something where in Punchpass if you already have expiration dates set, you can go into the customers pass, click edit, and adjust the date as you can see in the screenshot here.
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Bulk Extend Passes
Another thing you can do is, and this is something that we've been seeing if a lot as people maybe need to take a break and then come back, you can bulk extend all of your current active passes. So that might be something that you might want to do as another way to say we are aware that our offerings may be shifted, and so we've changed the way we're restricting passes in terms of your date range for access. So we definitely recommend if that's something where you're seeing your classes are limited; you aren't able to do as much, you might want to consider extending those expiration dates for those passes.

Reintroduction of Your Business
One thing I'm going to get into a little bit later that we've been talking a lot about at Punchpass is really thinking that of this as a reintroduction of your business, in a reintroduction of who you are, and your classes and what you might have experienced during the pandemic.  Maybe you've had to shut down for a bit and then you're coming back in or you were all online and you're starting to reopen; that you might have some people who took a step back who maybe were your members, but then they contacted you about maybe canceling their membership for whatever reason.  As you know, the situation became a bit more intense wherever you are.
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Discount Code or Special Membership
So what you might want to think about is offering a discount code or a special membership for people who used to be on a membership and would like to sign up again, something that you can do to entice people who maybe just haven't been there for themselves and their fitness journey.  And this is a way to kind of bring them back and get them excited about taking classes again.  
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Offer Passes by Donation
Another really cool feature that we've recently added to Punchpass is the ability to offer passes by donation. So when you're setting up a pass in Punchpass, you have the option to once you set it to sell online, if you're integrated with our Strike feature, is allow donations for the pass.  And the way the donation feature works, you get to set a minimum and a maximum.  And what that means is that any client who's going to purchase that pass, gets to select in a whole number between the range, what price they like to pay. This is something that we've heard a lot about for people who are looking at the situation where a lot of people may not be employed at this time. A lot of people might be really careful about what they're spending and how they're spending.  And you might want to be able to support those people and reach out to those people, and keep those people coming to class. So being able to give them that flexible pricing option is again another way to keep people interested and invested.  
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But one of the things we've heard from some clients is that when you set up a pass by donation, you'd be surprised how much people might be willing to donate in order to attend your classes.   What they're finding out is that people are often spending the same amount or more than they would in a normal situation because they have the option to feel like they're donating to the studio for the business to still be around, for the business to also support those people who might not be able to afford the full price right now. So their response was that if you know not to shy away from that max number and not to be afraid to put a higher max number than the class prices because you'll have people who will feel, and certainly, some of you might want to include in the pass description is that if you offer more that's to help cover the people who can't currently afford a full price pass. So that's something that we definitely recommend considering even if it's only for certain classes. You certainly don't have to allow that for all of your classes, but for some classes and maybe just the online classes.  I want to offer that option because you'll be surprised by how many people you can help keep up with your classes and with their fitness journey as well as the people who are really here for you and your business and want to help because there are a lot of people who are ready to do that, and if you don't give them the option, you know, they might not take you up on it. So here's a great way to do that.

Hybrid Classes
So I mentioned this a little bit in the beginning about hybrid classes. This is something that we've talked to a lot of studios as they start to offer in-person classes again, they might not, everyone might not be ready for that, and it might not be enough for them. If you're only allowed to have 10 people in a class and you usually have 40, that's a pretty big difference, and that might make it difficult for you to see the profitability for your business still.  So if you can offer a hybrid class of online and in-person, you can one again reach a lot more people because obviously the online feature can reach people who aren't in your area, but also people who aren't quite comfortable to come back and take classes in-person.
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So it's really the ability to take one class and have it reach more people than you're limited in-person class would, and again, this is to highlight the ability for customers to make a choice for themselves. If they're ready to come back, if they're excited that's great. But we've also heard from a lot of people who say that people aren't necessarily ready to come back. So giving them the option, empowering them to make that choice is going to be just really important for them.  And it's going to again provide the community feeling and again help you maybe reduce the classes you have to offer because you can have one class and have it hit more people.
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So this next section is a video about how to set up a hybrid classes in Punchpass, and this is highlighting live classes. So in order to have one class time, and at the same time, you have people in class, you also have people online.  So hopefully that kind of covered how you might set that up in Punchpass if you want to have your Zoom meeting at the same time as your in-person class.
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We had a client reach out to us before the webinar and had a question about setup and some of the best ways to set up for running a class in person, making sure you're talking to your people who are in class, but then also supporting the online Zoom attendees, and in terms of how we recommend setting that up.  One of the things you might not be able to do anymore as an instructor is walk around the room, and you can't necessarily do physical adjustments to anyone. So what we'd recommend is setting up your laptop or camera and at a bit of a higher up view so they can see, and maybe if people are comfortable with it in the classroom to see more than just the instructor, and see the other students attending because we think that would be  something that would allow them to feel a little bit more Community, a little bit more comfortable in the class.
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Another thing I mentioned in the video that you can set a restriction for in-person, and you might choose not to for online. If you're going to be having an instructor provide personal comments on both the people in the room and the people online you might want to also consider restricting the number for the online as well.  So you might say have seven students in the room and six people online so that you can have a fuller class. But the customer feels a lot more personal touch by having the instructor be able to have gallery view open so that they can see what they're doing and give them encouragement, and contact them directly.  But that might be something that you would consider with your pricing. So if you're going to be pricing the online Zoom pretty similar to what you price your in-person, you might want to limit that so that you can have that interpersonal connection between the instructor and the people online even if they can't be in the studio and in person.
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So the next section on the next video demo that I have here is about, and I just wanted to note a couple of things about, managing the Zoom, the online and in-person in one room that can be a lot for an instructor, and that can be a difficult situation.  You certainly want to support people and you want to have that experience, but sometimes the interaction just isn't going to be enough, and sometimes people just going to feel maybe as comfortable handling that type of class.

Live Hybrid Classes
Well, it's probably pretty comfortable with using Zoom at this point. So let's go over the first one again because we couldn't hear the sound and I apologize for that. This one is going over the live hybrid classes.  To host a live in-person class and a live online Zoom class in Punchpass, what you'll want to do is set up two of the same class types, but notify which one is going to be online.  In the in-person class, you might make a different setup, setting changes, like you might require a limit on the number of students. You might not choose to do that with an online class. But what you'll do is you'll set up the class time for the same time each week.  So in the schedule, you'll see we have our contemporary movement class at 5 p.m. with the same instructor, one with a limit on reservations and one set to online.  And so when customers go to book, they'll be able to select which one they wish to attend giving them more options, more flexibility.  If you go back into your classes, what you want to consider for your different classes if you're doing different pricing is to make sure you adjust your eligible passes. So you'll click here and select which passes you want to count for the online class. And that way you can offer different pricing based on in-person and online.

Recorded Classes
Okay, so it sounds like the volume was working there. Thanks everyone for reaching out. We're going to go ahead and go into the next one. So that was on the live classes. Now let's get into the recorded class and the recorded class feature that you have access to with the new Punchpass feature of the Content Library.  If you want to offer live classes and then repurpose a taped version of that class for a separate recorded class, it's really easy to do.  You'll just set up two different classes in Punchpass.  Here I'll notice, we’re identify the recording.  You'll see the regular class is limited and you don't have a limit for the recorded class. You'll set up the class times here. What we've done is set them up a day apart so that you'll run your class per usual in studio with a recording device, so your phone or whatever device you use to capture it, and then customers can also book into the recorded class. So what you can do there is once you have your video and you're finished with class on Tuesday, you can go in here and add the content. So you can upload the video of your class here. You can upload it to Punchpass or link it to a Vimeo or YouTube account, set a date for activity and expiration. So when it becomes available, when it expires, it's only available to people who reserved or attend this class.
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And you'll be able to upload that.  And what that will do is it will mean that anyone who booked into the recorded class will have a reservation. They'll have to have the right pass in order to book if that's how you adjust your settings, and then you'll simply mark attendance in order to debit that pass, same as you would a regular class. But this way you're just repurposing a class you've already done without having to worry about managing in person and online at the same time.  So that can be a little tricky for some instructors. This is a way to spread it out and give people the option to only attend as a recording.
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Content Library, New Passes, and New Membership
Well, thank you everyone for reaching out again and we'll speak about getting those videos available to you as well as the webinar recording but a lot of that second video was about using the class content feature of the Content Library.  The Content Library is available on some Punchpass plans. And basically what it does is it allows you to set up your content and your recordings in your account. And again, we could do that as class content, or you can set it up to have basically, what we say is a library video that people can have access to.  And we get a lot of questions about pricing for this and for access to the library videos, a group of videos.   If you record a bunch of classes and upload them there, if you have a bunch of recordings from your previous Zoom classes that maybe you did a couple months ago, that's a great thing that you can upload. But what we're hearing from a lot of people is that the success here is by doing a membership specifically setting up a membership or pass, but membership is that revenue feature that we like, that gives pass holders access the Content Library.
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So one thing that Dan from Elevate Fitness mentioned is that he's doing more offerings.  So that means new passes, new memberships. This is a perfect example of that because what you're able to do is set up and make sure that your content is something that people can pay to have access to.  Some people add that as an addition to existing memberships or existing passes. But this is something that you can sell access to.  Some people might feel more confident taking classes on their own time. Some people work strange schedules.  It’s just something that they can have access to.  And we have a really great webinar also recorded about that, using the Content Library, setting up the content library.  And if you haven't checked that out, I would definitely recommend it. I mentioned the class content feature basically, which is something that you can do to allow customers to book into a class, and then using a regular pass like a regular class credit, they can get access to the video in the Content Library. And this is just a view of the Content Library from the customer side.  They can log in and then they'll get access to the videos that they're allowed to access.  So you can set up a video to be accessed for everyone, and you can also do the class feature as I demonstrated in the video previously, where you can upload a video just for people who attended or you know booked into that class. So that's something that we definitely recommend.  
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And another thing that maybe you haven't gotten into and maybe you want to think about is ways that you can get creative with your Content Library because you have the option to add videos that the public can see. This is a place where you can do some marketing. This is a place where you can do some exciting promotional videos. This is a place where maybe you want to do, and something I've had I've talked to a few instructors about, is setting up a fun video about like introducing everyone to the instructors, introducing everyone to the studio, a little bio that you can set up at the top of your Content Library to make public, so that everyone can see and get to know who you are as a studio; what you have to offer; and just make again all about making things feel a lot more comfortable, more friendly and more welcoming, especially if they're not able to meet these people in person. It's a great way to get some excitement going and again use that feature to communicate with people who might not have signed up for a class yet. Maybe they haven't bought a pass yet. This is a great way to introduce them to who you are and what you have to offer.
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Marketing
And in terms of marketing, what you have to offer in the different things that you're doing, a big thing that we've talked a lot about at Punchpass and you'll see more of this in future blog posts that we've been working on, is to really consider this an opportunity to relaunch you’re reopening or you're offering new things or you're just trying to get new customers because you know, maybe it's just been a tough time.  And we've seen that with a lot of people. So this is where unfortunately because of the situation that we're in, we are going to be doing maybe a bit more work than we would have if we didn't have a pandemic on our hands.  
The situation is that we have to do a little bit more to make sure that we interact with people, that we communicate who you are and with the community in a way that maybe you haven't before.  This is where the internet and getting onto social media is so important. We're seeing a lot of studios really use Instagram and Facebook as a way to get in touch with the communities around them because there's not as much interpersonal kind of walking up, talking to people, chatting in the same way that they might have heard about your studio previously. You might want to think about ways that you can announce yourself in a big way.

It’s not always about offering a discount. It might be about offering a new feature.  
One of the things that one of our Punchpass users posted about is the Content Library feature and how that's a new feature that they're going to offer, you know to allow people who are on limited memberships to practice from their home, from their office during work time, I should say during lunch time, but things that they can highlight and share and talk about in a new way; anything that's new, anything that you're offering that maybe didn't offer before, even if you've announced it to your clients as something to put out there on social media, on any message boards you're involved with, and the community.  It’s something I think we don't always think about when we've been in the business for a while; if you've been around for a while, even though you closed and reopened it might feel like you're starting over but it's a way that you might want to reach out and redouble some efforts in terms of announcing what you have to offer. I mentioned that the discussion about a re-intro package, a reintroduction for people who may have left and are now there might be a way to convince them to come back and to set up a special membership for people who used to have memberships.  
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We're seeing a lot of people really recognize the people who stuck with them during this time, and I think that's a really great feature as well. If you want to do something special for the people who've been along for the ride that's great, but it's good to think about the people who maybe left and might be sort of starting to feel the itch and the interest in getting back in but may need a little push and going on social media posting about it, getting comfortable and getting vulnerable, and talking about your business on social media is not the worst thing in the world. It's something that I think a lot of people really respect, and anything you can do to make sure people know who you are and what you offer is going to be the best thing you can do right now, especially as you start to consider doing some things a little differently.
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Questions
So I know we had a lot in the chat about the volume, but I'm going to get back in here and see if we can answer some questions.
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Pricing
So I had a question here which is about how our studios are offering pricing when the capacity is cut but the expenses stay the same.  And I think this again is a situation which is why we're really highlighting the hybrid opportunities that you have to do an in-person class, record it, and share it or do an in-person class, and run a Zoom class at the same time in order to hit more people when you're dealing with a significant capacity decrease. It's also something where we're seeing a lot of people increase their private sessions or duo sessions, trio sessions. It's a really big thing in the Pilates world, but I think it would work in yoga and a lot of other areas because you can charge higher prices for private or semi-private sessions. We think that's going to be really important offering that you might want to consider. But the case is that a lot of people aren't quite comfortable increasing pricing for customers when it's a tough situation for everyone.
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And we know a lot of people have lost their jobs in the course of this so you might not feel comfortable increasing your regular class rates.  You might want to look into other ways that you can improve, and if that's offering additional classes, if that's offering more private and semi-private sessions, I think that's probably what we're going to be seeing and addressing in the future. Okay, it looks like we have some more questions
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Paying Teachers for Uploaded Videos
I had a great question about paying their teachers for videos uploaded. So in terms of  your rates and how you're paying your teachers and that situation, we don't track customer views in the Content Library. So that's not something that you could pay them per view. However, it depends a lot on how your pricing it. So if you're doing the class and then doing the class separately as a recording that people can book into, they're paying, and they're getting their passes deducted, if you have a membership for access to the videos, you might want to see and consider using the membership pricing and how many people have paid for access to the Content Library, and doing a proportion based on how many videos they have as part of your payroll.
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Changing Business Policies
So this is another great question: what business policies need to change? Should we consider different cancellation or reservation windows? And of course, this is a personal situation. But what we are seeing are people extending cancellation windows and restricting and shortening the reservation window. That's pretty common in terms of Punchpass users that we've been in contact with.  The meaning that if you sign up for a limited space in a class that you know, you're signing up, you're saying you're going to be there. So you would need, you want to make sure that if they need to cancel that they cancel pretty far out to ensure that you can get someone in that spot. Certainly if you're having limited in-person classes you want them to be full.  So we are recommending in that situation certainly, you know to extend your cancellation window if that's a concern.  And that way you might be able to reduce the chances of a smaller class being even smaller than you would expect.  In terms of reservation windows, the only thing we caution is when things are limited, a lot of times people might feel like you're signing up to try to get those concert tickets. No, concerts are something that we're seeing a lot lately, but maybe the new thing is getting into that really small class. So, you reservation windows I think that are reasonable for for your classes if it is really tight and if people are really booking out pretty far, you might want to shorten that and make sure that everyone has access in a way that seems a bit more fair.  
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Webinars Available
Someone reached out and said they logged in a little late. We are recording this we will be sharing out the recording.  Yes, no problem. Happy to share out this recording, and we actually have all of our recordings in in the Punchpass website. If you scroll to the bottom of our public page, you'll see there's a section on webinars, and you can download any of them from there, but we'll also send out a link to this recording to everyone who signed up for it. So if you signed up and you didn't make it or you jumped on quick, we will get that out to you.
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People Paying by Different Means
A question about people paying by different means that are outside of punch pass in order to access the Content Library.  And in Punchpass, if you want to allow people to pay you outside of Stripe or outside of our Square integration, you can assign a pass to them in order to get them access to the class. So you'd have to, if they pay you outside of that, they then do PayPal.  You  just need to assign a pass to them or assign them to the class attendance  to make sure that they can get access.
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Expiration Date for Recorded Classes
Do the recorded classes have an expiration date? It's a great question.  In each video that you upload, you get to set up the expiration date. So you get to set up what date it becomes available, and what date it leaves and it's no longer accessible. So you might have different policies for this depending on the video. That would be something that you would want to do for classes like the recorded classes that I highlighted in the video to set up a class content. You might want to have a shorter, you know watch time for that. You might want to know a lot of people set that for one day.  And sign up for this class, you get one day access to the video and then that's it. But you don't have to set an expiration date for any of the videos and in your Content Library, you know in the area where people could just access videos based on their membership of their pass.  That way you could have your expiration date set or you could not.  It would be completely up to you.
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How to Upload Something Recorded on Zoom
And then we'll just do one more question because I know where we're getting close to the end here. How do you upload something you recorded on Zoom?  So if you record on Zoom, there's two places you can record if you have a paid Zoom account. You have the option to record to the cloud, and if you have a free account or if you just prefer to, you can record right to your computer.  What you'll need to do if you record it to the cloud is you will need to download it from Zoom in order to upload it to Punchpass. So if you are doing that a lot, you might want to record right to your computer if that saves you a bit of a step. And the reason we do this is Zoom storage space is pretty limited.  And there's no way for Punchpass to know if the Zoom  recording disappears or goes away.  So currently you'll need to download it from the Zoom cloud or record your Zoom meetings to your computer which gives you an option to edit them first before maybe posting them, but then you'll just be able to upload it from your computer to Punchpass.
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All right, well before I go, I just want to say thank you to everyone who joined.  We really appreciate it. And we really appreciate you letting us know about the technical difficulties.  We’ll certainly be making this recording available to you, and just hope that you're doing well and that your Community is thriving and staying safe.  And we wish you all the best. Thanks so much.