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We’re introducing a new look to the Punchpass brand!

September 13, 2023

We have some news, and we’re excited to share it with you, our wonderful Punchpass community:

We have reimagined the look and feel of the Punchpass brand!

A year ago, we set out to strengthen and enhance our brand by uncovering what truly sets Punchpass apart. We started by listening to you and our entire community, inside and out.

From there, we dug deep to reimagine how we could make the Punchpass brand reflective of what we learned during our listening period. We wanted to truly capture the passion, integrity, and care we bring to everything we do and to bring greater consistency, energy, and joy to our entire brand experience.

In our effort to bring you along with us on our rebranding journey, we wanted to give you a sneak peek at our bold new look by sharing our awesome new logo with you along with a little context.

Evolving our brand has been totally reinvigorating for us as a company. Through a process of discovery, we learned a lot about ourselves and identified opportunities to strengthen and enhance our entire brand experience, all with our clients in mind.

At Punchpass, we believe in empowering independence, in lifting people up by giving them the tools, support, and encouragement they need to forge their own path and realize their dreams.

That’s what we strive to do every day in our quest to be a positive force in the world. This provided the creative spark for the design of our new brand beginning with (drumroll, please) … OUR NEW LOGO!

Our new logo is bold and friendly. And we love that it breaks the rules a bit. It symbolizes the passion and care at the heart of our brand and expresses our positivity and flexibility. The curvy letterforms and dynamic S’s were inspired by our purpose of empowering independence and community. They celebrate the courage it takes to forge your own path, the joy of group fitness classes, and bodies in motion.

And our logo is just one piece of an entirely new identity system we’re rolling out into all of our materials, culminating with the launch of our new website (coming soon!).

In case you are wondering, our new branding will NOT change the way Punchpass software works. The rebrand will affect our marketing presence – like our website and social media – but our tried-and-true, easy-to-use studio management software will continue to work the same.

So you might be asking yourself… heeeyyy, did Punchpass get acquired? No, we did not! We took these steps because we care about Punchpass, and we care about you. We want Punchpass to be a strong and sustainable business so we can support you for years to come.

Over the next couple of months, we’ll be working hard to transition our public presence to our new branding. For a little while, you might see some things with our old logo and colors, and that’s okay.

This is just the beginning – there’s so much more to come! So stay tuned and remember that even though we’re changing how we look, we’re still the same reliable group of people we’ve always been. We are totally committed to being here for you, solving problems, innovating, and delivering the same above-and-beyond service. And you can count on the same user-friendly studio management software that you know and love.

Thanks for being part of our wonderful Punchpass community and being with us on this journey.